Making of a Sign

These photos are from items recently realeased from the Weiller Company archives. I was fortunate to get most of the pieces that went into an actual cardboard sign distributed by Stegmaier Brewing Company of 1940’s vintage.

Artist mock up of sign presented to Stegmaier
for approval. Note generic tap knob and cooler top.
Stegmaier liked this one and approved it for
production. Following are progressive press proofs of the process.
Proof #1
Proof #2Proof #3 (1 & 2 overlay)Proof #4
Proof #5 (3 & 4 overlay)Proof #6Proof #7 (5 & 6 overlay)
Proof #8Proof #9 (7 & 8 overlay and final product)Actual 12 x 6 inch cardboard sign in my
collection. (Was not distributed with a frame.) Note the finished tap
knob insert and moderized cooler top, apparently suggested by Stegmaier.