These photos are from items recently realeased from the Weiller Company archives. I was fortunate to get most of the pieces that went into an actual cardboard sign distributed by Stegmaier Brewing Company of 1940’s vintage.
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Artist mock up of sign presented to Stegmaier for approval. Note generic tap knob and cooler top. |
Stegmaier liked this one and approved it for production. Following are progressive press proofs of the process. |
Proof #1 |
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Proof #2 | Proof #3 (1 & 2 overlay) | Proof #4 |
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Proof #5 (3 & 4 overlay) | Proof #6 | Proof #7 (5 & 6 overlay) |
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Proof #8 | Proof #9 (7 & 8 overlay and final product) | Actual 12 x 6 inch cardboard sign in my collection. (Was not distributed with a frame.) Note the finished tap knob insert and moderized cooler top, apparently suggested by Stegmaier. |