These photos are from items recently realeased from the Weiller Company archives. I was fortunate to get most of the pieces that went into an actual cardboard sign distributed by Stegmaier Brewing Company of 1940’s vintage.
|Artist mock up of sign presented to Stegmaier
for approval. Note generic tap knob and cooler top.
|Stegmaier liked this one and approved it for
production. Following are progressive press proofs of the process.
|Proof #2||Proof #3 (1 & 2 overlay)||Proof #4|
|Proof #5 (3 & 4 overlay)||Proof #6||Proof #7 (5 & 6 overlay)|
|Proof #8||Proof #9 (7 & 8 overlay and final product)||Actual 12 x 6 inch cardboard sign in my
collection. (Was not distributed with a frame.) Note the finished tap
knob insert and moderized cooler top, apparently suggested by Stegmaier.